Category Archives: CREATIVE PURSUIT

The Rooftop Crew

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“The most important thing about art is to work. Nothing else matters except sitting down every day and trying.” – Steven Pressfield (The War of Art)

A big part of my move to LA was an opportunity to grow. Not just growth as a photographer but to expand my skill set as a producer and art director as well. I think it’s important to understand all the roles in this business because ultimately that’s who you’ll be working with as you book bigger and bigger jobs. So my  idea was to approach this shoot like I was booked for a Coca-Cola campaign (just in case you didn’t notice the subtleties). It was a little ambitious, given the fact I’ve never shot 5 models before, but what I lacked in experience I made up for in preparation. With a great team, cool props and little bit of luck on our side I think we pulled off one of my funnest tests to date. Let’s just hope Coke takes notice.

Check out the full story HERE!

Styling: Melis Kuris

Make Up: Jamila Debow

Hair: Kim Forbers

Creative Direction: Kehlin Sears & Kelechi Kalu

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After all the hard work what else is there to do but jump? (*This was the day before my birthday too)

Kirsy x Nike: Want to Go For a Run?

elton anderson Meet my homie Kirsy Lovett. She became my internet friend 3 years ago when we randomly started following each other on the Twitters. A year later we met in person and made this friendship thing real! Kirsy just happens to be an all around dope person — she’s a blogger, a model, a runner, a branding expert, Nike Ambassador and the list goes on.

We’ve always talked about collaborating on shoots and other branding projects, and this Nike runners program was a perfect fit for the both of us. We met up in SoHo, one of my favorite parts of NYC, and spent a few hours catching up, running around and taking pictures. And please don’t let the pretty face fool you, Kirsy puts in work as a runner and clocks as much as 25 miles per week on the regular. So good to hang out with my buddy and create some great imagery at the same time.

Take a look at the full story here: http://thel10blog.com/Archives/KirsyNike

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